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  1. #1
    Quarq shill cslone's Avatar
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    Fuji(ASI) buys Kestrel.

    Fuji's parent buys Kestrel new
    Written by: Dan Empfield
    Date: Mon Sep 24 2007


    Advanced Sports, Inc., parent company of Fuji Bicycles, purchased the assets of the Kestrel brand. ASI's marketing manager, Karen Bliss, said her company bought, "the rights to the Kestrel brand name, its marketing assets and all tooling."


    All the details of the purchase are not finalized, according to ASI president Pat Cunnane, but the assets purchased include the tradenames, patents and tooling.


    News of Kestrel's impending sale to Fuji circulated at last month's Eurobike trade show, and the deal was essentially done last week, but for last minute details.


    Since ASI is buying certain named assets of Sandpoint Design -- the company owned by several of the original employees of Kestrel -- what about the liabilities, specifically ongoing warranties? Cunnane said his company has not assumed these liabilities, which puts ASI in the tricky position of massaging customer satisfaction without becoming the responsible party for warranties. Assuming an unpalatable volume of warranty work that contractually belongs to the seller is bad business, but so is leaving customers on the hook. Warranties, “is a detail left to be worked out,” Cunnane said.


    Sandpoint Design will sell the through its existing inventory throughout this year and perhaps into next. But, the Kestrels at Interbike this week will be shown at the ASI booth, and that booth will continue to sell models familiar to triathletes and road riders, including the Evoke, Airfoil Pro and the Talon and Talon SL. This means that for some period of time there will be two manufacturers selling the same Kestrel product: Sandpoint Design and ASI. But Sandpoint will have only the 07 product with this year’s graphics, and ASI’s product will carry next season’s 08 graphic treatments.


    Also in question is whether Kestrel's attention to detail will remain a part of the brand. ASI says it, "will continue to invest in research in the materials, tooling and performance technology that have built the legacy of the Kestrel brand..." But without the engineer-owners who've run the company for the better part of 20 years, whom do you pay to move forward Kestrel's particular interpretation of industrial design?


    “We bought the company because of what it has been over the past 20 years,” Cunnane said. “We’re committed to continuing that legacy.” Cunnane also said he’ll be talking to the Sandpoint employees, and did not rule out the possibility of some employee and designer continuity that survives the ownership change.


    This year marks Kestrel's 20th anniversary, a history that includes a boom in the late 80s, followed soon after by a stumble that caused a necessary sale to Schwinn. The company was then sold to its first Asian contractor, Nippon Steel, and then to a group that included a private investor along with the employees. The company then migrated much of its manufacturing to Martec and closed its own plant near Monterey, California. This makes Fuji the fifth, or perhaps sixth, owner since its founding by Tom French and Bevil Hogg, who were two of Trek's founders.


    ASI now has control of its second high-profile brand. It first acquired Fuji Bicycles in 1998, long a powerful name in Japanese-made bikes, and under ASI's husbanding a resurgent brand. Is there a pot of gold in its newly acquired headbadge?
    Uh oh, does that mean Kestrels automatically become junk like the Fujis? And what will Bikesdirect.com call the Airfoil Pro in a few years when they rebadge it?
    FS: Fuji SL1 frameset, 55.5cm toptube, excellent condition.

  2. #2
    i got nothing. Crash716's Avatar
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    i was getting ready to attack you...as i have a Team RC and ask why Fuji is junk...


    till i looked at your sig...
    14 days...

  3. #3
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    Quote Originally Posted by cslone View Post
    Uh oh, does that mean Kestrels automatically become junk like the Fujis?
    I almost called you out on that, but then saw that you own multiple Fujis, so I'm going to assume sarcasm on your part. At least, it had better be sarcasm.
    Quote Originally Posted by patentcad
    This thread clearly qualifies for a coveted Fred Pointless Hand Wringing Medallion for 2008. Kudos.

  4. #4
    Mooninite shakeNbake's Avatar
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    Quote Originally Posted by Crash716 View Post
    i was getting ready to attack you...as i have a Team RC and ask why Fuji is junk...


    till i looked at your sig...
    I still believe alot of people will take the bait, nonetheless.

  5. #5
    proud of his bunny Zinn-X's Avatar
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    Quote Originally Posted by cslone View Post
    Uh oh, does that mean Kestrels automatically become junk like the Fujis? And what will Bikesdirect.com call the Airfoil Pro in a few years when they rebadge it?
    WTF HOW IS FUJI A JUNK BRAND! YOU OBVIOUSLy ARE A TROLL POSTING THIS CRAP YOUWOULDn"T KNOW A GOOD BIKE IF IT RAN YOU OVER GO BACK TO RIDING YOUR WALLMART BIKE N00B
    "I'll probably stomp you into the ground. I'm 6'4", 250, work out everyday, and have an extremely bad attitude." -ovrrdrive (aka. Captain Carnage)

  6. #6
    i got nothing. Crash716's Avatar
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    Quote Originally Posted by Zinn-X View Post
    WTF HOW IS FUJI A JUNK BRAND! YOU OBVIOUSLy ARE A TROLL POSTING THIS CRAP YOUWOULDn"T KNOW A GOOD BIKE IF IT RAN YOU OVER GO BACK TO RIDING YOUR WALLMART BIKE N00B
    Fish ON!!!!
    14 days...

  7. #7
    Throw the stick!!!! LowCel's Avatar
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    Great, there went another great brand being bought up by a cookie cutter, wanna be bike company.
    I may be fat but I'm slow enough to make up for it.

  8. #8
    Quarq shill cslone's Avatar
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    Trust me guys, I fight the Fuji good fight. A lot of other people on here seem to think they are junk with no basis, so I was just poking fun at them.
    FS: Fuji SL1 frameset, 55.5cm toptube, excellent condition.

  9. #9
    proud of his bunny Zinn-X's Avatar
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    *yawn*
    "I'll probably stomp you into the ground. I'm 6'4", 250, work out everyday, and have an extremely bad attitude." -ovrrdrive (aka. Captain Carnage)

  10. #10
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    Love my Fuji, as do a couple of my riding buddies who rides them as well. Great bikes for the money and the older aluminum Team SL frames are still pretty snappy.

  11. #11
    Burnin' and Lootin' ggg300's Avatar
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    Kestrel had not been doing it for me lately...

  12. #12
    Quarq shill cslone's Avatar
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    Quote Originally Posted by Zinn-X View Post
    *yawn*
    Thanks for that well thought out reply. I now see your side and concur.
    FS: Fuji SL1 frameset, 55.5cm toptube, excellent condition.

  13. #13
    proud of his bunny Zinn-X's Avatar
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    Yeah, sometimes it's the simple things that make life worthwhile

    BTW, I work for a company that does IT Consulting for Kestrel in Santa Cruz. I wonder if this buyout will affect our relationship with them...
    "I'll probably stomp you into the ground. I'm 6'4", 250, work out everyday, and have an extremely bad attitude." -ovrrdrive (aka. Captain Carnage)

  14. #14
    Senior Member Talewinds's Avatar
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    Crap. I was on the fence about selling my Talon SL... guess that seals the deal.
    Ebay link to follow.

  15. #15
    Banned. samsation7's Avatar
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    MY FUJI BRETHREN...GROUP HUGS? NOW, WE'RE ONE HAPPY FAMILY


  16. #16
    Banned. samsation7's Avatar
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    looks like I'm fudged as a Kestrel owner. I haven't even sent Kestrel my warranty card and I'm 45 minutes drive from their headquarter. It sucks that the buyer brand is not honoring Kestrel's current warranties. Not a good message to potential kestrel owners. I'm convinced that the first generation evoke (my year) has the nicest graphics, most emblematic of older kestrels (remember mango sci?) or white kestrels? Under Fuji's parent company it's going to be all black I'm sure.



    Quote Originally Posted by Zinn-X View Post
    Yeah, sometimes it's the simple things that make life worthwhile

    BTW, I work for a company that does IT Consulting for Kestrel in Santa Cruz. I wonder if this buyout will affect our relationship with them...

  17. #17
    A1C Ace LRDV8R1973's Avatar
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    Quote Originally Posted by Talewinds View Post
    Crap. I was on the fence about selling my Talon SL... guess that seals the deal.
    Ebay link to follow.
    I'm hearing that Kestrel is still working on it's own. Making new frame designs, etc. I just, I mean just bought a 2009 RT-800 and I going on my first group ride tomorrow morning (burn cal. before I eat turkey ) I'll let you know how it goes.

    Happy Turkey Day everyone,
    Ben
    If Dori from Finding Nemo was a cyclist, "Just keep spinning, just keep spinning."

  18. #18
    Bike Junkie roccobike's Avatar
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    It could have been much worse. Kestrel could have been bought out by Dorel like GT and Schwinn were or they could have become a name on the BD list. Actually, I thought BD was going to buy them.
    Roccobike BF Official Thread Terminator

  19. #19
    Senior Member Tsuru's Avatar
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    Quote Originally Posted by Crash716 View Post
    till i looked at your sig...
    I have sigs turned off. Glad you said something....

    Friend of mine has a TT and a road bike by Kestrel. Nice bikes!

  20. #20
    Mitcholo CrimsonKarter21's Avatar
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    Quote Originally Posted by roccobike View Post
    It could have been much worse. Kestrel could have been bought out by Dorel like GT and Schwinn were or they could have become a name on the BD list. Actually, I thought BD was going to buy them.
    My shop carries Raleigh and Giant, and in the past couple of months have picked up some Schwinn and GT's. Compared to similar Giants, most of the Schwinn and GT's look better, have better parts and still come in $150-50 less than the relatively bland Giants. I'm not s fan of what Schwinn/GT did to their names, but they're making up for it now.

  21. #21
    Kaffee Nazi danarnold's Avatar
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    The 'news' is over two years old.

  22. #22
    Goodbye Leeroy Jenkins tagaproject6's Avatar
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    Off season...
    [SIGPIC][/SIGPIC]
    TOML

    _________________________________________________________________________

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  23. #23
    Senior Member m4ximusprim3's Avatar
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    Braaaaiiiinnssss!
    2010 CAAD 9-4/ 2010 Masi Speciale Fixed / 2009 KHS Solo-One

  24. #24
    Senior Member
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    Quote Originally Posted by CrimsonKarter21 View Post
    My shop carries Raleigh and Giant, and in the past couple of months have picked up some Schwinn and GT's. Compared to similar Giants, most of the Schwinn and GT's look better, have better parts and still come in $150-50 less than the relatively bland Giants. I'm not s fan of what Schwinn/GT did to their names, but they're making up for it now.
    Except for Raleigh, that sounds like a local Performance here. Replace Raleigh with Fuji and it is the same.
    You're just trying to start an argument to show how smart you are.

  25. #25
    Quarq shill cslone's Avatar
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    Quote Originally Posted by danarnold View Post
    The 'news' is over two years old.
    So was this post.

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