Dude #1 pays umpteen thousand dollars for a racer with an unobtainium frame and is thrilled.
Dude #2 pays umpteen thousand dollars for (subjectvely) heavy Rivendell and is thrilled.
Question #1: Why do we care so much about Dude #2 and his "cultish" bike?
Question #2: Why does Grant Peterson care so much about Dude #1 and his "ill-fitting overgeared" bike?
Question #3: Are we all that different from Peterson and vice-versa?
AEO: Your definition of "cult" fits just about any religion. I haven't heard too many ministers of any faith start a sermon with "We might be right when we say we believe..........."