I am narrowed my search for a new bike to two bikes. The Norco and the Specialized have almost identical components except the Norco has an FSA K-Force Light crankset and the Specialized has a Dura Ace crank. The Specialized has carbon fibre handlebars and the Norco has Ritchie aluminum bars. I like both bikes but there is very little info on Norco on the net, I found only 1 review where there are dozens of reviews on Specialized. The Norco is cheaper by about $400. but I am more interested in getting the right bike as I wont be upgrading for many thousands of Kms.