This may seem like an odd question (mostly because it is an odd question), but I am trying to figure out what font Specialized used for the "S-WORKS" logo on my SL3 Roubaix?
The reason is that I want to replace the wholly unattractive logos on my new 50mm carbon wheels with ones that I design and I would love to match the lettering to the logo font. No, this will not make my bike faster, lighter or perform better, it is solely intended to increase my Fred-Cred and to hopefully make my ride look cooler than yours.
Knowing that a lot of cyclists are also geeks (me included) I thought someone on the forum might recognize the font or possibly know what it is. I promise to post photos of the complete project if someone is able to determine the correct font.
Live long and prosper!