Based upon the advice of the bike shop I bought my Bianchi from, the owner suggested I run 120 psi pressure in my Vittoria Rubino Tech tires mated to Campy Vento Wheels and work right off the pump gauge and check every time I ride which seems to be good advice. As fate would have it, when I received the bike the front tire wouldn't hold air so suspected a pinch tear in the tube so picked up a new Presta valve tube. I just order a new Park Tire pump with integrated gauge and the inexpensive Park plastic tire levers to change the tube and all went well with a note that the bead...believe may be Kevlar... on the deep section Vento wheels was a bear...not to get off as much but put back on...made it though...and good news is without any pinch tearing...new tube holds pressure. Couldn't get the tire back on without the Park tire levers incidentally...they work nicely for those interested. Played around with the pump a bit and decided to see how the pressure corelated on my car with Schrader valve...thought I would try it. Noticed that the gauge pressure on the Park pump read lower than my car tire guage when comparing car tire pressure...hmmm. Now I am wondering if there is a corelation issue between the Park pump gauge and what I am actually putting into my bike tires and don't have a Presta tire gauge to compare. Would appreciate some advice from those that may know. 120 psi is a lot to pump into road bike tires and don't want in actual fact to be inflating to more pressure than that due to the pump gauge reading a bit low. Have others checked their tire pump gauge against their tire gauge? Any recommendations for a solid bike pressure guage..perhaps digital? What pressures do you guys run in your 700C X 23mm tires?...my body weight is 188 lbs.