Join Date: May 2010
Location: Pittsburgh, PA
Bikes: Colnago, Cervelo, Scott
Originally Posted by Bacciagalupe
They don't have much of a choice.
Assos -- the real stuff -- is made in Switzerland. For a variety of reasons, the Swiss franc has become significantly stronger than the USD over the past 10 years -- i.e. whereas it used to be $1.30 to 1 franc, it is now 87Ē. This means you need to use more dollars to buy something made in Switzerland, and in order for Assos to make the exact same amount of money on that pair of shorts, they have to charge more for their exports.
The old Assos stuff used to be labeled "Made in Switzerland". Lately, it seems it's all (even the top level stuff) made in Bulgaria or Romania and "Engineered" or "Designed" in Swizerland. Kind of reminds me of Apple's "Designed in Cupertino", lol. "Made in some Chinese sweatshop by an 8 year old for a bowl of rice a day, but we'll still charge you arm and leg so our management can be 1%ers". I think Assos calls it "Made in Europe", which I suppose is technically true per lines on a map.
Last edited by Silvercivic27; 03-19-14 at 04:45 AM.