I think I know the answer to the question before I even ask but I have been looking for some new wheels for my 2013 Caad10 Black Inc with a budget hovering around $1,000 I have found quite a few sets in the $1200-$1400 range like Boyd, Williams, November, etc... that make upgrading my Ultegra's worth while but today I came across a set of 2013 Reynolds Storm 81mm deep clinchers for $1,100 delivered (set). I know they are a nice build and will look killer on my bike but is it too much? They claim to be made for flat land and speed so being down here in Central Florida helps my case some plus the one area I'm working on improving is my cruising speed which right now is hovering around 20mph avg. I'll probably need to decide soon as the sale may end this weekend? Thanks!