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Road Cycling “It is by riding a bicycle that you learn the contours of a country best, since you have to sweat up the hills and coast down them. Thus you remember them as they actually are, while in a motor car only a high hill impresses you, and you have no such accurate remembrance of country you have driven through as you gain by riding a bicycle.” -- Ernest Hemingway

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Old 01-19-15, 09:25 AM   #1
PiLigand
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What's happening to the Scott bikes?

Another question for industry:

Scott used to have a whole line of Foils from 40 up through 10, then team, primo, etc. Now on their website they've got exactly three models. They're not phasing them out to be replaced by addicts or Solace; I can't imagine that would make any sense. Same with the CR1.

Thoughts?
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Old 01-19-15, 09:44 AM   #2
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They look at what sells for the year and change up what doesn't sell so well.

You don't need that many tiers of foil, when it is no longer a new model.
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Old 01-19-15, 11:35 AM   #3
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We sell Scott in our shop and the Addict/Solace are far more popular than the Foil. In the same way the Domane was more popular than the Madone, the Defy more popular than the TCR. Heck we sell more GF01s than SLR01s.

Most people that walk through our doors are looking for comfort, endurance and "having some fun" on the bike. The majority of those people aren't looking for an aero bike.

Although, ironically, we sell far more S-series Cervelos to R-series.

Most of the customers that come in and want an aero bike will know exactly what they want and we special order it in. We use to stock the Propel and the two we had on the floor were about to be charged for rent. We pull the bike off the floor... we've special ordered in a dozen in the last 6-months.
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Old 01-19-15, 12:13 PM   #4
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We sell Scott in our shop and the Addict/Solace are far more popular than the Foil. In the same way the Domane was more popular than the Madone, the Defy more popular than the TCR. Heck we sell more GF01s than SLR01s.

Most people that walk through our doors are looking for comfort, endurance and "having some fun" on the bike. The majority of those people aren't looking for an aero bike.

Although, ironically, we sell far more S-series Cervelos to R-series.

Most of the customers that come in and want an aero bike will know exactly what they want and we special order it in. We use to stock the Propel and the two we had on the floor were about to be charged for rent. We pull the bike off the floor... we've special ordered in a dozen in the last 6-months.
It's a testament to how good the new S2/3 are... they are as comfortable as the R, but with aero benefit. The weight increase from S to R is also negligible.
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Old 01-19-15, 02:57 PM   #5
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It's a testament to how good the new S2/3 are... they are as comfortable as the R, but with aero benefit. The weight increase from S to R is also negligible.
Completely agree. Plus the S2/S3 looks a whole loot 'cooler' than the R-series. Most people gravitate to the Cervelo S-series in our shop just because it looks cool and then they ask what this.
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Old 01-19-15, 04:05 PM   #6
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It's a testament to how good the new S2/3 are... they are as comfortable as the R, but with aero benefit. The weight increase from S to R is also negligible.
And, a lot of Cervelo fans are in it because of believing in aero. I see way more Ps and Ses around Austin than Rs.
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Old 02-07-15, 06:56 AM   #7
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I've been riding for a while now... notice my join date. One thing that interesting to me these days is that no major pro teams are riding Cervelo, yet the S3s are selling very well. Comments on that? P.S. I'm still waiting for my S3 to make it across the border!
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Old 02-07-15, 11:14 PM   #8
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I've been riding for a while now... notice my join date. One thing that interesting to me these days is that no major pro teams are riding Cervelo, yet the S3s are selling very well. Comments on that? P.S. I'm still waiting for my S3 to make it across the border!
Not saying Cervelos aren't good bikes, but they're a brand purchased by people who tend to like to "show" their money. You don't really need to market to those people. They know what they want and they buy it.
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Old 02-07-15, 11:29 PM   #9
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Not saying Cervelos aren't good bikes, but they're a brand purchased by people who tend to like to "show" their money.. .
More accurate, in my opinion, would be to say "purchased by people that don't mind dropping a decentchunk of change on an ugly bike".... just saying....
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Old 03-13-15, 04:30 PM   #10
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I wish they would sell online
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Old 03-14-15, 03:49 PM   #11
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I wish they would sell online
I never got the idea of just selling to retailers but don't have anything to demo.

I live in Toronto where there's rarely any place that will let you demo anything unless you're a friend of the store.
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