IMO, it is WAY more important for a new rider to have the best fit. You can have the fanciest bike with the latest and greatest components and frame but if the bike is uncomfortable and doesn't fit, it will not get ridden. I have been in Bike Island but before the name change. They attempted to size me to a bike by having me stand over the top tube, grab the seat and stem, and lift the bike up to my crotch. If it was between 1 and 2 inches, it was a good fit

. Has the fit process changed? AFTER I learned more about cycling and knew what size and bike characteristics I like/dislike, I did buy a couple of bikes from your store. A new rider really needs someone to spend time with him/her trying different frames with different geometry, different stems, saddles, crank lengths, and etc. A new rider should also be encouraged to ride the bike longer than a few minutes.
I agree that the OP should be looking for the best bang but if the fit ain't right, he ain't gonna ride it. I'm just looking out for the well being of the OP.