I went to Eurobike for 2 days, but forgot to bring my cheat sheet with various questions for different manufacturers. Somehow this caused me to forget to check with the Sugino guys about this crankset. Doh!
I would try to contact Sugino to ask about pricing and availability, because there is very little mention of this crank online. The info I have seen suggests that it will be expensive: If you Google for "Sugino OX801D" then you do get a few Japanese websites, which can be translated with Google Translator, and
this one claims a MSRP of 37,200 yen plus tax, which is about US$450, plus they seem to have some unboxing photos of a production unit. Someone on
this Google Groups page (you need a Google account to view it) mentions an expected price of around $500.