What would motivate people to buy/rent/borrow a bike to use for commuting rather than using fossil fuels (driving, using bus transit, taxi). Not just motivate them enough to take the initial step, but to keep them going at it until they have generated a positive experience that would seal it into a routine.
What do you guys think? any ideas?
What ive been thinking so far is:
power drive assist
Free bike rental programs... thats it so far.
Thanks for a moment of your time.
Last edited by Jgab; 10-19-13 at 08:38 PM.
Reason: grammar corrections