…aimed at cyclists, particularly urban fixed riders.
line would be based around jeans/workpants-derived riding pants and shants, retro merino jerseys, waterproof jackets etc.
it would be a small line, just a few pieces, discreetly branded, specifically designed with the needs of urban cyclists in mind, and cool enough to be worn on and off the bike.
would you wear such a thing?
are there specific qualities you would look for, either practical/functional or aesthetic? sweat the small stuff or talk about generalities if you prefer.
are there particular qualities which would make something unwearable to you, either practical/functional or aesthetic?
any other thoughts appreciated.
nb this is not some kind of stealth corporate focus group. it's for a 100% independent entity.