(Fixie related content for the mods - he also talks about his first fixie project which is almost done in that post. Please leave this here.)
Anyways, he's really going out on a limb starting this place up. He's going for mostly utilitarian, commuter type bikes. Bikes that are good year round (fenders, etc) and not the 'fastest, lightest, most unobtanium components.' Bikes that you could ride a century on, or just cruise to the local store with. He also has a new daughter and a wife to support, and lost his job at the LBS when he signed the lease papers on his own shop (surprise.)
I know that there are a lot of really talented designers on here that could offer advice, or even whip something up in 15 minutes of down time at work that would be amazing. So if you have the skills, take a look at his blog, and if something pops in your head, please pass it on to him.
And, again for the mods, he didn't ask me to post this, and I doubt there will be any money in it for anyone. Just hoping to get a guy who I respect a little help...