I know what my rims are, and the stickers have no aesthetic apeal to me, so there is no question that I will pull them off. The question is when. It seems it would be easier to remove the stickers before I build the wheels, because it will beeasier to remove them, and clean up the residue without spokes in the way, but do the stickers serve any practical purpose to wheelbuilding? Prbably not, but I thought I'd ask. What about the one that says "Do not remove this sticker under penalty of law"?