Kind of interesting read, unless you know anything about the Minneapolis bike scene:
"Coffee resonates with cyclists," Everstone said. "I don't know any cyclists who don't drink coffee."Though I guess I know the first and last names of a couple people that I only knew by one word nicknames now...He doesn't sell as many bikes as conventional bike stores, but he says he has created a niche by specializing in stripped-down retro-grouch rides without suspension, derailleurs and lots of gears. Instead, these are urban warrior machines with single-speed, fixed gears, coaster brakes or new-generation internal hubs.