Notice at the top of each bag it has priced:
Scroll down and see that there is an error under the pics of the bag:
When i ordered my bag I did it by phone and talked to Pat. I asked her what the price really was and she said the larger was but i asked her if she could give me the lower and she said no problem. Her webmaster didn't update the site and she said she's gonna tell him about it but until then you may be able to get some $ off so act soon. I suggest order by phone because doing it online will have pay the actual price.
she has added more features compared to the older models. overall i still hear its worth it regardless of the price. i can't wait till it arrives. just think it was possible to get an Ultimate for $200 back in the day.
*plus somebody has gotta pay for the new factory they relocated to but the bags are now produced faster now too.