a few of my friends did this on rims (unlaced). they removed all stickers and cleaned the hell out of the rims w/ simple green, but didn't do anything special to the surface. looked great for awhile, but they stopped riding them after a few months.
Originally Posted by bonechilling
Road [racing] is one of the only sports where adult men can compete in a non-scholastic setting, so inevitably 8/10 racers are fiercely-competitive nobodies. It's fun as hell, but it's also the foremost refuge of defeated and aging jocks, turned middle-management types.