The Big "S" Announces Big Changes
Singlespeedoutlaw.com | Thursday - April 1, 2004 | Riderx
APRIL 1, 2004 - YOKOHAMA, JAPAN -- Industry leader Shinamo announced today it's flagship MTB component group will take a radical departure from expectations and consist of a top-notch single speed grouppo. Spokesman Mike Rotch had this to say: "While most people thought the next logical step was for us to introduce a 10 speed cluster, we realized this would just lead to further degradation of shifting. We are committed to making the lightest component group and the smoothest running parts to give racers every advantage possible. Racers also need the most reliable drivetrain for all conditions. We realized the way to do this was to go with the one speed grouppo."
The component group will be known as "1". Expect to see the technology trickle down to the lower level components over the next couple of years. "Within a few years I suspect you will have a hard time getting multi-geared components unless you are purchasing X-mart level bikes or children's bikes.", Rotch said.
When asked how this change looks to consumers after years of seeing the number of available gears on bicycles increase, Rotch responded "Sometimes to improve you have to come full circle".
As part of the company's commitment to making high performance systems the components have been engineered to work together as a unit. Hubs, freewheels, chains and chainrings are a proprietary design that have been tweaked to shave weight while retaining strength and provide the most power output per pedal revolution with a minimum of energy loss.
Look for the "1" parts to be available to the public by April 1, 2005.