Surly vs Swobo vs Charge - Which brand would you sell?
#26
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what kind of hipster picnic nonsense is this? having a "team" and making videos like this is the total opposite of what's resonating (from me at least). It seems like a lot of the new fixed gear bike companies wished they had got into skateboarding in the 90's but missed the boat and now they're trying to create some kind of new "extreme" sport. I'll choose what company I patronize based on product, warranty and reputation. Not the "attitude" they're team brings to the table.
p.s. surly
p.s. surly
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i'm not disputing the fact that they look like they're enjoying themselves. I'm just saying that the idea of a fixed gear team is ridiculous. sponsorship for mtn. biking, bmx, etc. makes sense. these people train and compete in real races and competitions. but getting a team together to make videos of each other doing skids down dewy roads and eating fish & chips is silly to me. and buying/selling a brand based on that is even sillier.
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they do compete in races (as well as other events like freestyle dirtjumping, etc)-- that's why they're sponsored and on a team.
i was initially going to call you out for not even clicking the links, but i figured that would be wrong.
i have to stop giving out free credit...
not just that, but how many people have seen bootleg sessions? the fact that tom lamarche rides a charge is pretty valuable from a marketing standpoint.
remember, these guys have two jobs:
1) make awesome gear (they're constantly revising their stuff based on rider imput)
2) get riders to know that you made awesome gear (see this)
i was initially going to call you out for not even clicking the links, but i figured that would be wrong.
i have to stop giving out free credit...
not just that, but how many people have seen bootleg sessions? the fact that tom lamarche rides a charge is pretty valuable from a marketing standpoint.
remember, these guys have two jobs:
1) make awesome gear (they're constantly revising their stuff based on rider imput)
2) get riders to know that you made awesome gear (see this)
Last edited by sp00ki; 03-30-09 at 10:06 AM.
#29
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i'm referring to the fixed gear aspect of this exclusively.
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i'm not disputing the fact that they look like they're enjoying themselves. I'm just saying that the idea of a fixed gear team is ridiculous. sponsorship for mtn. biking, bmx, etc. makes sense. these people train and compete in real races and competitions. but getting a team together to make videos of each other doing skids down dewy roads and eating fish & chips is silly to me. and buying/selling a brand based on that is even sillier.
And if you know anything about skateboarding pre 1997, you know that a huge part of what's kept skateboarding alive in the early 90s is the smalltime, grassroots videos and the circulation of dub/bootleg VHS tapes. FG companies are just following a model that skateboarding has already put out but using the internet instead of VHS tapes.
Maybe you're just not part of their target audience. Not everyone buys cycling equipment based on performance or the team associated with them. I like Cannondale aluminum and it has nothing to do with Liquigas or Ivan Basso.
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ok, then see the second part of my post.
you realize these guys do alley cats, right? they go to big sessions where everyone watches them land big stuff, right? end up in videos like b.l.s. and mash, right? ride with "high profile" riders (as corny as that sounds) like prolly and them, right? etc etc etc, right?
if fixed gear street riding had teams and sanctioned events, i'm sure they'd use them instead.
unfortunately they don't, so three of their eight riders aren't uci card holders. the others are though, and do ride on charge gear, which is why they have a riders page and videos.
eliminate fixed gear riders from the equation and it's still a viable concept (in your book); but that wouldn't make sense, as they do make bikes for urban riding as well.
+ what lukewall said.
you realize these guys do alley cats, right? they go to big sessions where everyone watches them land big stuff, right? end up in videos like b.l.s. and mash, right? ride with "high profile" riders (as corny as that sounds) like prolly and them, right? etc etc etc, right?
if fixed gear street riding had teams and sanctioned events, i'm sure they'd use them instead.
unfortunately they don't, so three of their eight riders aren't uci card holders. the others are though, and do ride on charge gear, which is why they have a riders page and videos.
eliminate fixed gear riders from the equation and it's still a viable concept (in your book); but that wouldn't make sense, as they do make bikes for urban riding as well.
+ what lukewall said.
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Charge is marketed to people who want their stuff to be "cool." I don't know how anyone could prefer their products over those of a company that has been around for much longer and has a much better reputation. only thing Charge has going for it is that cool factor, which IMO they are trying to hard for and it shows. Charge will be out of business in 2 years tops
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#35
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to the OP,
the choice has been made clear. choose charge. spOOki and lukewall have made it quite clear. Charge's smalltime grassroots videos and alleycat riders are instrumental when trying to pick a product to purchase. not everyone buys based on performance so go with the target audience. go with Charge.
the choice has been made clear. choose charge. spOOki and lukewall have made it quite clear. Charge's smalltime grassroots videos and alleycat riders are instrumental when trying to pick a product to purchase. not everyone buys based on performance so go with the target audience. go with Charge.
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their ti frames alone are causing ripples whenever the topic comes up.
the only people who think their bikes are about cool factor are people who've only heard about them recently (or not at all).
trust me, these guys are not going anywhere.
https://www.google.com/trends?q=%22ch...ate=all&sort=0
see that upswing?
that's not fluff, that's genuine interest in a product that's doing things well AND differently.
not to mention this conversation is largely regional... the reason some people on this forum aren't familiar with charge is because certain people tend to know only what they see around them:
https://www.google.com/trends?q=%22ch...=0&sort=0&sa=N
ask someone riding in london to rank charge vs surly and they'll laugh.
if you research the brand prior to critiquing it (or live in areas where product diversity is more common), you'll know that quality is not second fiddle in their game. they make good bikes period-- they're just smart enough to market them well on top of that.
Last edited by sp00ki; 03-30-09 at 11:24 AM.
#37
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that's because charge is an english company; their presence here is pretty new. i don't think he's looking to sell what everyone else has been selling, but rather what's going to make him the most money tomorrow.
if you see what they're doing with marketing and support from rider networking, you realize immediately that they're definitely moving in a good direction.
things like this:
https://www.chargebikes.com/team/
and this:
https://videos.chargebikes.com/
is the sort of stuff that resonates with urban riders today. not that there's is borne solely out of marketing, but they are the kind of company that listens to what's going on in this sense and embraces it.
that and the fact that they're one of the few frame builders who isn't doing the exact same boring thing everyone else in the game is doing, and you have a really good product to pay attention to.
you also live in nashville, TN. no offense, but i don't think the urban riding scene is as discerning there as it is in other places.
i guess it depends on where his shop is going to be. if he's going to be selling out of places like nyc or la, charge makes the most sense as they cater to that set.
if he's going to be selling out of the midwest or south, companies like surly seem to get more play...
if you see what they're doing with marketing and support from rider networking, you realize immediately that they're definitely moving in a good direction.
things like this:
https://www.chargebikes.com/team/
and this:
https://videos.chargebikes.com/
is the sort of stuff that resonates with urban riders today. not that there's is borne solely out of marketing, but they are the kind of company that listens to what's going on in this sense and embraces it.
that and the fact that they're one of the few frame builders who isn't doing the exact same boring thing everyone else in the game is doing, and you have a really good product to pay attention to.
you also live in nashville, TN. no offense, but i don't think the urban riding scene is as discerning there as it is in other places.
i guess it depends on where his shop is going to be. if he's going to be selling out of places like nyc or la, charge makes the most sense as they cater to that set.
if he's going to be selling out of the midwest or south, companies like surly seem to get more play...
Edit - I guess they have a rig with flat bars and an internally geared hub, but my point still stands for the most part.
#38
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christ...
https://www.chargebikes.com/products/...tail.php?id=15
https://www.chargebikes.com/products/...tail.php?id=14
and not a commuter per se, but drooool:
https://www.chargebikes.com/projects/.../files/Skewer/
yes, you're wrong, but regardless-- why would you whine about geared commuters on a fixed gear/single speed forum? if OP wanted to ask about commuters, he would've asked the commuter forum, no?
https://www.chargebikes.com/products/...tail.php?id=15
https://www.chargebikes.com/products/...tail.php?id=14
and not a commuter per se, but drooool:
https://www.chargebikes.com/projects/.../files/Skewer/
yes, you're wrong, but regardless-- why would you whine about geared commuters on a fixed gear/single speed forum? if OP wanted to ask about commuters, he would've asked the commuter forum, no?
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Let's see, since no one else has made any sort of explanation as to why they think you should carry what, I will.
Surly:
*Available to any shop with a QBP account as long as you abide by their MSRP policies.
*Stock is readily available, easy to get in your shop, and ships from the warehouse in Minnesota FAST. Product can leave same-day before 3pm in most cases.
*Margins are great.
*Product selection is great. They cover a wide variety of frames and offer completes as well.
*Warranty service is awesome
*The guys who work in the Surly division kick ass!
Charge:
*Not actively looking for new dealers in the USA
*Product ships from England (this means you will be spending THOUSANDS on shipping costs alone and will have long lead times for getting product on your shelves)
*Pricing fluctuates daily thanks to exchange rates and shipping costs
That alone should be enough to help you make a decision... I've been making brand decisions for four years now and I've been in the same boat a thousand times. There's more to it then which brand is cool and which isn't, and what people on the Internet want you to do. You've obviously got a lot to learn about running a shop, and we all wish you the best of luck! The more people on bikes the better IMO!
Surly:
*Available to any shop with a QBP account as long as you abide by their MSRP policies.
*Stock is readily available, easy to get in your shop, and ships from the warehouse in Minnesota FAST. Product can leave same-day before 3pm in most cases.
*Margins are great.
*Product selection is great. They cover a wide variety of frames and offer completes as well.
*Warranty service is awesome
*The guys who work in the Surly division kick ass!
Charge:
*Not actively looking for new dealers in the USA
*Product ships from England (this means you will be spending THOUSANDS on shipping costs alone and will have long lead times for getting product on your shelves)
*Pricing fluctuates daily thanks to exchange rates and shipping costs
That alone should be enough to help you make a decision... I've been making brand decisions for four years now and I've been in the same boat a thousand times. There's more to it then which brand is cool and which isn't, and what people on the Internet want you to do. You've obviously got a lot to learn about running a shop, and we all wish you the best of luck! The more people on bikes the better IMO!
#40
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winner, basically.
(still want one though, so if you get distribution access holler at a nickle)
(still want one though, so if you get distribution access holler at a nickle)
#41
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christ...
https://www.chargebikes.com/products/...tail.php?id=15
https://www.chargebikes.com/products/...tail.php?id=14
and not a commuter per se, but drooool:
https://www.chargebikes.com/projects/.../files/Skewer/
yes, you're wrong, but regardless-- why would you whine about geared commuters on a fixed gear/single speed forum? if OP wanted to ask about commuters, he would've asked the commuter forum, no?
https://www.chargebikes.com/products/...tail.php?id=15
https://www.chargebikes.com/products/...tail.php?id=14
and not a commuter per se, but drooool:
https://www.chargebikes.com/projects/.../files/Skewer/
yes, you're wrong, but regardless-- why would you whine about geared commuters on a fixed gear/single speed forum? if OP wanted to ask about commuters, he would've asked the commuter forum, no?
And even though I corrected myself earlier about the geared options, I still think that 2 bikes with Alfines and flat bars still hardly counts as a geared category.
And apparently I need to read the rest of the thread before I hit reply anyways.
#43
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that is the most misinformed thing written in this post.
their ti frames alone are causing ripples whenever the topic comes up.
the only people who think their bikes are about cool factor are people who've only heard about them recently (or not at all).
trust me, these guys are not going anywhere.
https://www.google.com/trends?q=%22ch...ate=all&sort=0
see that upswing?
that's not fluff, that's genuine interest in a product that's doing things well AND differently.
not to mention this conversation is largely regional... the reason some people on this forum aren't familiar with charge is because certain people tend to know only what they see around them:
https://www.google.com/trends?q=%22ch...=0&sort=0&sa=N
ask someone riding in london to rank charge vs surly and they'll laugh.
if you research the brand prior to critiquing it (or live in areas where product diversity is more common), you'll know that quality is not second fiddle in their game. they make good bikes period-- they're just smart enough to market them well on top of that.
their ti frames alone are causing ripples whenever the topic comes up.
the only people who think their bikes are about cool factor are people who've only heard about them recently (or not at all).
trust me, these guys are not going anywhere.
https://www.google.com/trends?q=%22ch...ate=all&sort=0
see that upswing?
that's not fluff, that's genuine interest in a product that's doing things well AND differently.
not to mention this conversation is largely regional... the reason some people on this forum aren't familiar with charge is because certain people tend to know only what they see around them:
https://www.google.com/trends?q=%22ch...=0&sort=0&sa=N
ask someone riding in london to rank charge vs surly and they'll laugh.
if you research the brand prior to critiquing it (or live in areas where product diversity is more common), you'll know that quality is not second fiddle in their game. they make good bikes period-- they're just smart enough to market them well on top of that.
#44
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of course it's regional. are you so arrogant to think that because you and your friends in texas know surly, everyone in the world knows surly? and if so, to the same degree?
did you see the links i posted? charge has a presence in england that they don't in the US. surly has a presence in the US that they don't in england.
i spelled it out for you with links to some pretty straightforward information. if your ISP is american, you're statistically far more likely to search "surly bikes" than "surly bikes"; if you're from england, japan and a few other nations, you're just as far more likely to search "charge bikes" than "surly bikes".
do you understand how that sort of thing works?
surly isn't coca-cola, you know...
did you see the links i posted? charge has a presence in england that they don't in the US. surly has a presence in the US that they don't in england.
i spelled it out for you with links to some pretty straightforward information. if your ISP is american, you're statistically far more likely to search "surly bikes" than "surly bikes"; if you're from england, japan and a few other nations, you're just as far more likely to search "charge bikes" than "surly bikes".
do you understand how that sort of thing works?
surly isn't coca-cola, you know...
Last edited by sp00ki; 03-30-09 at 12:23 PM.
#45
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Let's see, since no one else has made any sort of explanation as to why they think you should carry what, I will.
Surly:
*Available to any shop with a QBP account as long as you abide by their MSRP policies.
*Stock is readily available, easy to get in your shop, and ships from the warehouse in Minnesota FAST. Product can leave same-day before 3pm in most cases.
*Margins are great.
*Product selection is great. They cover a wide variety of frames and offer completes as well.
*Warranty service is awesome
*The guys who work in the Surly division kick ass!
Charge:
*Not actively looking for new dealers in the USA
*Product ships from England (this means you will be spending THOUSANDS on shipping costs alone and will have long lead times for getting product on your shelves)
*Pricing fluctuates daily thanks to exchange rates and shipping costs
That alone should be enough to help you make a decision... I've been making brand decisions for four years now and I've been in the same boat a thousand times. There's more to it then which brand is cool and which isn't, and what people on the Internet want you to do. You've obviously got a lot to learn about running a shop, and we all wish you the best of luck! The more people on bikes the better IMO!
Surly:
*Available to any shop with a QBP account as long as you abide by their MSRP policies.
*Stock is readily available, easy to get in your shop, and ships from the warehouse in Minnesota FAST. Product can leave same-day before 3pm in most cases.
*Margins are great.
*Product selection is great. They cover a wide variety of frames and offer completes as well.
*Warranty service is awesome
*The guys who work in the Surly division kick ass!
Charge:
*Not actively looking for new dealers in the USA
*Product ships from England (this means you will be spending THOUSANDS on shipping costs alone and will have long lead times for getting product on your shelves)
*Pricing fluctuates daily thanks to exchange rates and shipping costs
That alone should be enough to help you make a decision... I've been making brand decisions for four years now and I've been in the same boat a thousand times. There's more to it then which brand is cool and which isn't, and what people on the Internet want you to do. You've obviously got a lot to learn about running a shop, and we all wish you the best of luck! The more people on bikes the better IMO!
Charge is IN STOCK at BTI. There's plenty of good stuff from smaller companies in the bike biz not everyone wants to buy from the 900 pound gorilia known as Quality. Soma has some fine bikes as well.
The thing that I would do is to stock a few brands. Some people are sheepish and they want the same old hat. Some guys don't want anything that their best freind has.
#46
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of course it's regional. are you so arrogant to think that because you and your friends in texas know surly, everyone in the world knows surly? and if so, to the same degree?
did you see the links i posted? charge has a presence in england that they don't in the US. surly has a presence in the US that they don't in england.
i spelled it out for you with links to some pretty straightforward information. if your ISP is american, you're statistically far more likely to search "surly bikes" than "surly bikes"; if you're from england, japan and a few other nations, you're just as far more likely to search "charge bikes" than "surly bikes".
do you understand how that sort of thing works?
surly isn't coca-cola, you know...
did you see the links i posted? charge has a presence in england that they don't in the US. surly has a presence in the US that they don't in england.
i spelled it out for you with links to some pretty straightforward information. if your ISP is american, you're statistically far more likely to search "surly bikes" than "surly bikes"; if you're from england, japan and a few other nations, you're just as far more likely to search "charge bikes" than "surly bikes".
do you understand how that sort of thing works?
surly isn't coca-cola, you know...
#47
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Great points you all making. Summarizing...
- I don't see anybody even mentioning Swobo...
- One thing about Charge is that I cannot find (at least in their website) where (and how) their bikes are manufactured. Probably in Taiwan, but why this info is not published.
- I want to offer the most reliable products
- I don't buy the marketing stuff behind Charge, but I'm sure it helps selling more bikes...
- I'm personally a Surly fan...
- Bike shop will be in Eastern Europe... so shipping/taxes is a critical factor
- I don't know what is a boutique shop, so probably not.
Thanks all for sharing your points of view!
- I don't see anybody even mentioning Swobo...
- One thing about Charge is that I cannot find (at least in their website) where (and how) their bikes are manufactured. Probably in Taiwan, but why this info is not published.
- I want to offer the most reliable products
- I don't buy the marketing stuff behind Charge, but I'm sure it helps selling more bikes...
- I'm personally a Surly fan...
- Bike shop will be in Eastern Europe... so shipping/taxes is a critical factor
- I don't know what is a boutique shop, so probably not.
Thanks all for sharing your points of view!
#48
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and they say we americans are usacentric...
#49
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only 50 of the Ti frames were made and i've not heard of a re-run.
though i havn't really been listening.
though i havn't really been listening.
#50
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I'd still take a Moots over those Charge Ti Road Bikes.
Those IG bikes that Charge sells look really awesome though. But again, if I were opening up a shop I would still go with Surly.
The shop I work at sells Moots, too.
Those IG bikes that Charge sells look really awesome though. But again, if I were opening up a shop I would still go with Surly.
The shop I work at sells Moots, too.