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Singlespeed & Fixed Gear "I still feel that variable gears are only for people over forty-five. Isn't it better to triumph by the strength of your muscles than by the artifice of a derailer? We are getting soft...As for me, give me a fixed gear!"-- Henri Desgrange (31 January 1865 - 16 August 1940)

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Old 03-23-11, 09:40 AM   #1
cgold
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Mash SF?

This might be a stupid question, but what exactly is Mash SF? I see the logo everywhere, and i know they do a lot of collaboration with Cinelli, but what exactly are they?
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Old 03-23-11, 09:42 AM   #2
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Old 03-23-11, 09:44 AM   #3
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Yeah I've been to their site, I still don't know exactly what they are
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Old 03-23-11, 09:58 AM   #4
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A drinking gang with a biking problem
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Old 03-23-11, 09:59 AM   #5
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they are simply a bike crew for San Francisco they made a movie and a name for themselves they are some of the fastest guys I know in the early days you had mash/cadence clothing then the movie came out and it was just mash some guys split off and made macaframa

kids buy anything you sell em and these guys are the **** at capitalizing on it
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Old 03-23-11, 10:05 AM   #6
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kids buy anything you sell em and these guys are the **** at capitalizing on it
Yeah I see kids in Brooklyn with mash stickers on their frames and aerospokes... is this just to look cool? or are their mash members on the east coast as well?
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Old 03-23-11, 10:06 AM   #7
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I see dudes all over the place wearing Motorhead shirts too. Are they all members of Motorhead?
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Old 03-23-11, 10:18 AM   #8
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Ahh okay... I figured it had to be some sort of team, but with all the merch and their stickers and patches everywhere, I was a bit thrown off.

Thanks guys.
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Old 03-23-11, 10:22 AM   #9
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I see dudes all over the place wearing Motorhead shirts too. Are they all members of Motorhead?
I see people wearing Hard Rock Tokyo shirts and I just want to say really, you went all the way to Tokyo then went to an awful Hard Rock Cafe?
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Old 03-23-11, 02:06 PM   #10
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I got passed by some Mash guys while i was in SF. Now i have mad street cred back home brah.


You can find some neat videos on their Vimeo channel though!

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Old 03-23-11, 02:12 PM   #11
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I see dudes all over the place wearing Motorhead shirts too. Are they all members of Motorhead?
just saw motorhead the other day in austin....total rock show.
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Old 03-23-11, 03:04 PM   #12
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they are simply a bike crew for san francisco. They made a movie and a name for themselves. They are some of the fastest guys i know. In the early days you had mash/cadence clothing, then the movie came out and it was just mash. Some guys split off and made macaframa.

Kids buy anything you sell em, and these guys are the **** at capitalizing on it
punctuation, use it
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Old 03-23-11, 03:09 PM   #13
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it's alright, for the longest time i thought wu-tang was a t-shirt company and twilight was a dry comedy
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Old 03-23-11, 03:20 PM   #14
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This might be a stupid question, but what exactly is Mash SF? I see the logo everywhere, and i know they do a lot of collaboration with Cinelli, but what exactly are they?
They are a crew that migrated from the skateboarding scene that sell stuff on the fixed gear scene. They pretty much ad a 30-50% cool tax to anything they sell.

The stickers are just people saying, "I know about this cool thing and I buy their stuff...or really want to but can't afford it."

Take a ubiquitous commodity, paint it an unusual color, make a few of them call it "Limited Edition", over-expose the item to "underground" blogs (that are very much above ground), and sell it for more than the normal commodity is worth. They probably got the model from sneaker game.
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Roadies can run tempo all year as that's what humans were designed for. If you want to be a cheetah, lay around and lick your paws more.
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Old 03-23-11, 03:24 PM   #15
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punctuation, use it
the way I type, deal with it.
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Old 03-23-11, 03:32 PM   #16
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They probably got the model from sneaker game.
yes yes yes.

in terms of business, it's brilliant.
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Old 03-23-11, 03:34 PM   #17
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just saw motorhead the other day in austin....total rock show.
Absolutely. We caught them in Boston recently too. Mickkey Dee is a total animal behind the kit - especially considering the dude's pushing 50.
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Old 03-23-11, 03:48 PM   #18
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yes yes yes.

in terms of business, it's brilliant.
It really is. Almost as brilliant as the guy who invented Bottled Water. Take the most ubiquitous natural ingredient on earth (next to air). Filter it or just use the most abundant and cheapest product on earth: Tap Water. Put it in a bottle. Charge more for it than soda or juice (which actually have water plus value added ingredients).

Dasani is tap water, by the way. Literally. The "Publicly available water source" listed on the label is not a local mountain stream or something. It's the spigot from the local water works.

I'm gonna bottle some air and sell it.
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Old 03-23-11, 04:01 PM   #19
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I'm gonna bottle some air and sell it.
they already did that on Spaceballs silly.
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Old 03-23-11, 04:14 PM   #20
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Mash SF is where people go for lunch no?

mashxcinelli frames are pretty nice looking though.
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Old 03-23-11, 04:53 PM   #21
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they already did that on Spaceballs silly.
Dammit.
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Roadies can run tempo all year as that's what humans were designed for. If you want to be a cheetah, lay around and lick your paws more.
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Old 03-23-11, 06:58 PM   #22
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It really is. Almost as brilliant as the guy who invented Bottled Water. Take the most ubiquitous natural ingredient on earth (next to air). Filter it or just use the most abundant and cheapest product on earth: Tap Water. Put it in a bottle. Charge more for it than soda or juice (which actually have water plus value added ingredients).

Dasani is tap water, by the way. Literally. The "Publicly available water source" listed on the label is not a local mountain stream or something. It's the spigot from the local water works.

I'm gonna bottle some air and sell it.
Sadly, drinking tap water is looked down upon by so many people. I know too many people that stock up on water bottles. FFS, when I was Bueno Aires I got weird looks in restaurants when I asked for tap water instead of bottled water.
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Old 03-23-11, 07:05 PM   #23
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Sadly, drinking tap water is looked down upon by so many people. I know too many people that stock up on water bottles. FFS, when I was Bueno Aires I got weird looks in restaurants when I asked for tap water instead of bottled water.
I'm a fellow tap water drinker myself, hairnet. Saves a bunch of money and no more plastic water bottles from me. I bought a nice stainless steel 40oz bottle that comes with me everywhere I go. I'm thinking of getting a long lasting water filter for the future, when drinking water becomes super expensive since we will run out of it in California, it'll happen soon, you wait. That way, I can filter rain water and other sources of questionable water.

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Old 03-23-11, 07:20 PM   #24
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mash needs its own thread on Hypebeast
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Old 03-23-11, 08:14 PM   #25
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mash needs its own thread on Hypebeast
+1
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