I sell used bikes on Ebay as AdkerWoods. Mostly fixed gear. Someone else that sells fixed gear bikes has copied my listing html (layout) almost exactly. He even changed the way he takes photos so they have a similar background to mine. I have contacted him, and at first he responded, but since I asked him to stop copying there has been no word back. Should I ignore this or be a prick and narc him in to the Ebay Feds?
I have worked hard at establishing and maintaining my Ebay reputation. My selling prices reflects this. His final bids on the other hand are considerably less. There must be a reason. I feel he is trying to piggy back on my hard earned rep. I look forward to hearing what YOU would do.