It's ridiculous to me. The belt needs a good bit of tension to keep from slipping and this provides noticeable drag and inefficiency in the drivetrain. The couple bikes I have ridden were not as quiet as the marketing leads you to believe, either. One of our customers even switched back from belt to chain-drive after noticing the same shortcomings. I was once quite curious about it, but no longer care to ride it. There is even a specified procedure for removing a new, coiled belt from its packaging to avoid kinking it and causing it to fail. Dumb.
Also, your posts suck, Mr. yogurtslinger. Lurk more.