I'm going for the free bike fitting. Also, they are going to have a lot of stuff on sale. I almost bought a couple spare tubes today but was told they will be buy 3, get one free on the 19th/20th, so I held off. I'm curious what the door prizes will be. I'm always down for some free stuff.
If you live in Houston, might be a good time to save a little $$$ on accessories or even a new bike. Shop guy told me they did this last year, so I guess that makes this the 2nd Annual Bike University.