The Duke of Furl
Join Date: Jul 2002
Location: Lake Limerick, near Shelton, WA
Bikes: Cannondale T800
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Bicycle Touring Advertizing
Well, I don't know if this is just another one of my stupid thoughts, but I wonder why bicycle or related companies haven't been pimping their wares on cable, satellite, radio or other major venue (Time, Newsweek, Sports Illustrated) like the RV companies have been. Seems to me, with gas prices and the economy, amongst other things, vacationing by bike might be something that could actually be viable commercially on cable or satellite. Seems like the Adventure Cycling Organization or other tour operators could strike while the iron is hot, so to speak.
(REI is about the only one I ever hear on the radio)
Has anyone seen ads (TV or otherwise) in their area pertaining to promotion of bicycle touring or recreational camping?
If not, I wonder why, aside from the obvious cost issue, which one would think could be worked around to a certain extent especially if they received subsidization from the likes of Trek, Cannondale, etc., etc.
Thoughts anyone? Anyone?