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  1. #1
    eternalvoyage
    Join Date
    Feb 2007
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    Stealth Non-Objective Reviews Online and Elsewhere

    Came across an interesting online review recently in which the reviewer suggested that many of the previous reviews sounded like ad copy and were very misleading; and he ended his review with "buyer beware."

    Wondering how many positive reviews come from manufacturers, friends, family, and others who are more or less posing as objective when they are not -- and also how many negative reviews come from competitors and others who have some bias or interest in shooting down a product.

    Some marketing people recognize the power of stealth marketing in which the information is supposedly coming from an unbiased source....

    Any thoughts on this?

  2. #2
    Junior Member
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    Dec 2008
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    I have read speculative reports on the reviews of Amazon. Although I'm suspicious, I still read reviews from this site on items I'm considering to buy.

  3. #3
    Senior Member
    Join Date
    Oct 2008
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    I don't think the internet is a substitute for good old fashion due dilligence. When I was shopping for parts for my bike, I used the internet to find things I didn't know existed and then did my research from there by 1) asking my LBS about the parts. 2) Asked people that owned the parts. and 3) finding the parts and looking at them up close and live.
    09' LHT
    06' Specialized Tarmac
    82' Eisentraut Custom
    76' AD Vent Noir

    I have Chuck Norris on speed dial

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