Stealth Non-Objective Reviews Online and Elsewhere
Came across an interesting online review recently in which the reviewer suggested that many of the previous reviews sounded like ad copy and were very misleading; and he ended his review with "buyer beware."
Wondering how many positive reviews come from manufacturers, friends, family, and others who are more or less posing as objective when they are not -- and also how many negative reviews come from competitors and others who have some bias or interest in shooting down a product.
Some marketing people recognize the power of stealth marketing in which the information is supposedly coming from an unbiased source....
Any thoughts on this?