So, this is my one vanity post for the year ...... No they are not high end polished ..... but it beats the matte finish. .
I never liked the matte silver of the CR720, so I waited and waited for some day they'd make it in polished silver. . . . and they finally did. Not only that , they've replaced the "hand of ET" V-brake pads(72mm) for Adjustable angle cartridge road/cross sized pads(55mm), these in particular ....720.12
You have to make sure your vendor sells the "polish silver" ones, not just silver, as they'll be matte.
Here's a fresh photo of them, out of the box.