Westside Barbell is one of the most hardcore gyms around, and I've seen Louie Simmons reccommend only pulling a max from the floor at meets. They squat more often than deadlift, and most deads are done from blocks, racks, etc. You have elite athletes who live for the sport and even they aren't going balls out on deadlifts every week, so I'd say it's pretty taxing.
Ripp is a jackass. He never really excelled at powerlifting, his squat form is questionable, and he's got a big mouth. Somehow he became a decent coach, wrote a book and has tons of supporters. I'd personally rather follow the advice of guys who actually did something in powerlifting. Wendler wasn't great but he's a hell of a lot better than Ripp and I like his training a bit more. Brian Carroll and Brandon Lilly also have their own training programs and they're exponentially better lifters than Rippetoe ever was.