It is absurd to me how much better is it than the Endurox R4 or whey protein right after a workout. I'll still have some whey about 2 hours later if I don't have a meal by then.
It just strikes me that chocolate milk is significantly cheaper, much much tastier, and not a lab-synthesized solution to our bodies needs.
There of course, like everything else is some science behind this. I had started drinking chocolate milk around october, but not regularly until I saw this.