famous producer and director of the movie Supersize Me
you forgot star!
It was an entertaining movie..
I'd say McDonalds is eaten less now (if it is eaten less now!) more so because its unfashionable to eat it rather than because of its nutritional value (or lack thereof).
Its cool to be PC or socially aware at the moment and that means no McDonalds.
Also, people in general are spending more and living more luxurious lifestyles (you know, the latte crowd) and Mickey D's is definitely not part of that culture.
If they wanted to help their image they should work on that rather than their stupid health menu that is full of crap anyway. Not that I would want to help them as I can't stand anything about the company or the food.
Too bad for morgan tho, I saw a couple of the shows on his spin off tv series... looks like he's running out of ideas.