i have used this concept on patients in the clinic (physical therapy). It is also important to find out the root cause or other muscle imbalances that may be causing your issues. Cross friction massage causes a local inflammatory response, along with some of the results suggested above. Ice massage is also good if there is local acute inflammation to prevent the damage that can be caused from a chronic inflammatory response.
quick recommendation, icecups after rides or workouts, crossfriction massage days off/nights before days off, and painfree concentric/eccentric quadriceps loading