For schooling, I would recommend the Heart Zones Blue Jersey certification. Go to www.heartzones.com for the seminars.
Beyond that, I would not really recommend the programs of Heart Zones. The jerseys don't really have a lot of education behind them. I sincerely wish Sally the best with developing her programs, but currently, they are a bit disorganized and chaotic, and the presenters for the jerseys for the most part, are not very knowledgeable. But they are nice people, though.
Once you've taken the Blue Jersey certification, take the time to REALLY absorb the material. I was blown away at the complexity of the information and the amount of knowledge with that certification impressed me a great deal. I learned a lot, and digested the materials and incorporated it into how I teach. I am a better coach and instructor with that training behind me. If you can comprehend that material, you will be able to move on to other educational outlets.
One other thing about Heart Zones- if you work with kids, they have an extensive training source for people who work with kids. They do quite a bit of educational seminars for people who work in the physical fitness industry with kids. They have a section of Heart Zones that exclusively deals with training children. Check that out when you go to the website.
You should definitely read through some books. I always start by recommending the most basic book on training the cardiovascular: "The Heart Rate Monitor Book" by Sally Edwards. For technical information, try Ed Burke's Book: "Serious Cycling". Also, read "The Cyclists Training Bible" by Joel Friel. For information about putting together training programs, read "Periodization" by Tudor O. Bompa. He also has a book on weight training periodization, so pick that book up also. Bompa is VERY technical, but if you have a foundation in personal training, you can get through the book. If you do not, you will have to get a certification for personal training. I recommend a personal training certification through ACE or ACSM. If you need to read up on injuries and cycling, read "Bicycling Medicine" by Arnie Baker.
If you take the Heart Zones Blue Jersey certification and at the very least, read through all those books, then your next step is to head over to USA Cycling and get your coach's license there (www.usacycling.org). I got the test materials for the first level coach, and I was able to take the test through without reading through the materials immediately. You could just get the book, but I don't think the materials go through everything thoroughly enough, and it seemed like things were out of order. I didn't see a lot of sense in how they ordered the chapters. However, they go through the rules and regulations for competing in races, which is good, and they go through training children- because we all know children are NOT like adults, so they need to be trained differently. I did like reading about that stuff.
Once you get your coach's license with USA Cycling, you'll be able to coach for racing, and over the next 5 years, if you want to work up to the elite level, you can work towards the other two coach's licenses with USA Cycling.
Check out CTS - Carmichael Training Systems. It's one of the top coaching companies out there and has a great reputation. Definitely get your USA Cycling lisence first though. There are also some other requirements, but once you're in, you get to work with some of the best in the field. You can find more info here. Hope that helps a bit more!
CTS coaches are great, but there ARE great coaches out there just as good- some even better, I think. I've trained under some of them, and you don't have to pay the CTS type fees just because he's got the name and the Armstrong backing. If you go to the USA Cycling website, you can find coaches in your area, and look for the ones listed in the website within your price range that will be great coaches with a lot of knowledge, and a lot to offer. I don't think I'm as great or knowledgeable a coach as the CTS coaches (yet ), but if I did, I wouldn't be working under them, I'd be working for myself. I wouldn't want to be splitting my money with anyone...