I only ever liked one flavour of Clif Bar. I found the rest to be too dry and hard to eat. That flavour had coffee beans and chocolate chips in it.
And then one day, I rode through a swarm of bugs/beetles that very closely resembled coffee beans, hard shells and about the same size and colour. They were everywhere and went on for a long time. Kilometre after kilometre I was in a cloud of these things. They were in my helmet, crawling down my neck, in my mouth ...
I finally broke through the cloud and cleared them all out from my hair and everywhere else.
At the next stop, I rummaged through my bag for something to eat and the only thing I had was one of those Clif Bars. But I couldn't eat it. The coffee beans reminded me too much of all those bugs/beetles.
I haven't touched a Clif Bar since.