I am wrting this as an independent consumer, who has been on the hunt for a road bike for more than 2 years now. First, I thought of getting a road bike after high school, but I took a year of, did some travelling and found that it just wasn't the right time.
Now, two years later I finally made the plunge and am now a proud owner of a Cannondale R1000.
Anyway, the reason why I am writing this post is that I think it's crucial that the LBS where you buy your bike is friendly, informative, and has good prices. I found all of the above at BSP (Bicycle Sports Pacific) Bikes.
Back in 2004, even when I was remotely considering buying a bike, they spent considerable time with me, giving me honest advice on the pros and cons of every brand, letting me try as many bikes as I wanted and even measuring me up for one. I remember walking away that day thinking, "I don't know what bike I'll eventually end up with, but do know that I'll end up buying it here."
With a few exceptions, that staff at BSP is always friendly, and willing to go out of their way to serve their customers. I found this especially true at their downtown location. In addition, they tend to have good prices, and they support local bike teams too (namely, Escape Velocity).
I guess what I am trying to say here is, before you decide to buy a bike, give BSP Bikes a try. They've been really good to me, and I wholeheartedly recommend them.
PS: Once again, I am not getting paid by anyone, I am just a satisfied customer, wanting to share his positive experiences.