Diamondback is a respectable brand in my mind. Around here it's a 'price point' brand for shops to carry in addition to their main brand(s) for customers wanting to spend a little less. I ride one and am not in love with it it by any means. It did not live up to its original billing as a freeride/light DH bike when my son had it; but it has transformed admirably into a long-travel trailbike.