BluesDawg

I see Bicycling magazine a little different than many here. I see it as the default enthusiast publication for this recreational activity/sport. As such, it is the place that anyone new to the scene will go to learn about bicycling. Many of these people are interested in losing weight, getting more fit and improving their body shape. Many are also looking for basic tips about how to choose a bike, how to climb, what to eat, what to wear, where to ride, what accessories to buy etc. This is why they keep repeating the same features. Different people are reading it each time they run it. The magazine does a decent job of providing what its target audience wants. Problem for us is that we are not exactly the target audience.