I'm not sure if 10wheels has the Ixon or the Ixon IQ, which have pretty different optics and emitters. Either way, it's very much an aim thing, even more so on the lights with road style cutoffs, as they tend to put most light right at the top of the beam for distance. With my mid fork mount and proper aim, I barely put enough light upwards to highlight the reflectors on parked cars
Here's my Ixon IQ, on high, with the tripod set @ ~36" (pretty low even for recumbent riders), (manual control all settings the same, 1 sec exposure) at normal riding aim, then aimed up one foot.