I think one possible way to make some additional use out of this thread might be to discuss exactly what people might 'agree' is wrong with the Bike Friday website and potentially, how it can be improved.
Now, I don't have a PH.D in the psychology of GUI or anything, but it really seems as if the BF website confuses at least as much as it informs.
Also, something that I've never really understood is what seems like a major lack of videos available about Bike Friday products.
Perhaps I'm missing something, but why isn't there a substantial repository of streaming, high-resolution videos that show -for example- different BTO models and exactly how they differ and how they work.
It makes sense that the vast majority of BF Tikit videos available on YouTube are made by fans, fair enough, but it almost leaves one with the impression that BF doesn't care enough to make some more of their own.
I think that stuff is minor though, if I lived in the USA, I'd buy a Tikit in a heart-beat.