Without a discount, they should offer the stem and seat for free........ $15 off is almost an insult..... MHO
Tell him to be competitive with the other guy, if he wants your business...... The guy with the 2009 looks like he wants you to buy from him.
A close dealer in nice - but he's got to be competitive.
Tune ups - minor adjustments are easy - and once broke in, adjustments don't need to be done often. If you don't turn your own wrenches - 4 years of tuneups would be nice to get. Is there a 4 year warrantee incluced with those tuneups?