In general, I agree with Kurt, and this seems like a really bad idea. Seems like there are quite a few Benottos out there, although a lot of them are relatively undesirable bikes since they were produced in Mexico. My thought is they could have found a better bike to repaint.
I have a really hard time getting over the move to Mexican production, so much so that I think it's hilarious that Bikes Direct now sells Chinese bikes labelled Benotto. I feel like that really limited the allure of the brand as a collectible. So I'm wondering how much this really devalued the bike.