Well, if the sticker stays on, I would knock the price down a lot, maybe $50 or more. It will scare some buyers ("what lurks beneath it"), and as a minimum, kills the pristine, classic look of the bike. It really looks bad on there.
I use a combination of patience, a hair dryer, and goo gone to clean up residue. No scrapers. Fingernail only.
Selling bikes "as is" means selling a bike as a project, at a steep discount. I commonly pick up such project bikes for around $50 each, sometimes less. My last project bikes were $35 each, all cromoly frames, alloy rims; but all needing extensive clean up and basic rehab. The seller I bought those bikes from had bought them for $5 each, so he did great. But to get maximum value, they need to be spotless and ready to ride. Few buyers are looking for projects.
Last edited by wrk101; 08-16-10 at 06:36 AM.