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Old 09-28-10, 07:34 PM
  #21  
Bob Dopolina 
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Join Date: May 2007
Location: Taiwan
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Bikes: KUUPAS, Simpson VR

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There are a few problems with this analogy.

First, the bicycle industry is far too global to be looked at the way the OP is attempting to. There are, of course, regional differences in terms of who has what percent of market share but if you look at different markets all of the major players are represented in each the only difference is how well. This has more to do with the effectiveness of the local distributor than it does the brand itself.

Second, some Treks are made in the US, some Cannondales are made in the US and nothing from Specialized is made there. If we look at country of manufacture these are largely Taiwanese or Chinese in origin. The same holds true for most European brands. So the question is a bit of a false premise to begin with.

Lastly, if you are talking about buying being driven by nationalism there are also HUGE differences between markets. In many markets this factor is not present at all.

To try to answer your question there are always brands, in any market, they may be local in nature, that have a certain share of the market. These brands are not global but regional in scope. There are brands here (like our sponsor CKT) that are well represented here and in France and Spain but are not in the US or other European countries. They don't have the same percent of the market as the global biggies but they do have a presence in some markets. Outside of that Trek is Trek no matter where you go.
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