It seems absurd that they even allow people to drive on the beach. I don't think I've ever been to a beach that allowed that stupidity, thank goodness. Why must Americans take their huge cars EVERYWHERE? Can't there be some boundaries beyond which we don't have to worry about getting run over?
Anyway, beyond just the absurdity of his truck being there at all, it would seem very predictable that little children, animals, sunbathers, etc, might get in the way with little warning on a beach. So it would seem pretty reckless to be driving over say, 5 mph or so there. And a bunch of comments on the article are defending the driver and saying that "parents should take responsibility" for their children? WTF? It's a beach! Y'know, where children like to run around and play? It's not like they were letting him play in the freeway. I can grant that maybe it was hard for the driver to see the kid, but that's why you don't drive quickly on the beach.