Originally Posted by PainTrain
I rely to some degree on marketers to keep me up on what's 'hot'. Lately I've seen cyclists featured in more TV commercials than I used to... or am I just noticing bicycles more?
- mtb over cliff in Ford ad
- guy on mtb has stomach attack in Immodium ad
- online broker ad with guys on club ride (my broker only calls me....)
- mtb one of the prizes featured from credit card (guy with pretend bike takes header)
I'm sure there are others that escape me now.
Are we seeing the rise of bikes in popular culture in North America?
A couple of others I can think of
- older couple cycling while announcer guy talks about arthritis medication
- kid goes over ramp with BMX in digital camera commercial
- guy using water bottles is outclassed by riders with Camelbak (played constantly during TdF)
Zeitgeist? Yes I belive so. However, I also think it is indicative of many in our culture who are giving up the 60 hour work week in favor of a more leisurely lifestyle - i.e. less focus on career and more focus on personal endeavors. Lets face it, nobody wants to be micro-managed by corporate America anymore.