More like half the cost, but still pretty expensive. I wanted to build a bike with very nice components, but I didn't want any one particular part to cost too much money. If my 595 frame got destroyed in a crash it would cost thousands to replace. The caad9 frameset can be replaced by another for ~$500. The fact that the Rotor crankset with the Stronglight chainrings cost me $500 is kind of sad, but again, it wasn't exactly a budget build. It was more of a purposeful utilitarian build that would still satisfy my need for a very nice bicycle.