I don't like those Primal Jerseys. It's not the graphics - it's the material architecture. I say this because I compare to a Sugoi jersey I got as a gift a good 8 years ago, and it's far superior in build compared to the Primal Jersey. Thicker material (but still light), clean inner seams. It's really noticeable when you turn the jersey inside out and see what you're brushing up on. It's also probably why it looks brand new despite wearing it on most of my mtn and road bike rides for 8 years now despite no special care. The Primal jerseys (they stock them at REI) just feel thin and cheap in comparison.