It looks a whole lot like a Trek 1. series. I love the "famous maker" tag, with no further description...just fill in with w/e?
I think the Gravity bike off BD that had the Apex for $500 shipped (now 6) was a tremendous deal for a friend of mine. I was very impressed with the finish and build quality of the bike for the price. BD has a ton of nice deals going on Al frame/C fork bikes with nice groups, and actually have "some" manner of name attached to them. IDK about you, but I think I would rather have a Motobecane than just to be wondering.