I think this is a great idea. I have wanted to do something like this but, a little more video based.
Obviously more you do it you will figure out what style you want. My thoughts would be to have a photo of their bike. Bikes show the persons style and personality a lot. Like that Chopper trike, there isn't a photo that shows it off completely, you only even know its a trike if you realize he said he tried to put a trike kit on his first bike before getting a custom bike.

Looks great. Can't wait to see more.