I think everyone is missing the greatest single ergonomic opportunity afforded by this technology -- the freedom to design and to deploy multiple sets of control buttons/levers/whatever anywhere along the handlebars or brake handles. I can think of a few configurations and controller geometries I would prefer over the standard brifter design.
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"Far and away the best prize that life offers is the chance to work hard at work worth doing." --Theodore Roosevelt
Capo: 1959 Modell Campagnolo, S/N 40324; 1960 Sieger (2), S/N 42624, 42597
Carlton: 1962 Franco Suisse, S/N K7911
Peugeot: 1970 UO-8, S/N 0010468
Bianchi: 1982 Campione d'Italia, S/N 1.M9914
Schwinn: 1988 Project KOM-10, S/N F804069