As long as they don't claim there's actual platinum in their "Platinum Series Steel" and then don't put it in, what's the big deal? They're not claiming it's something it's not are they? Is it just that you think it's overpriced? I think most bikes are overpriced, that's why I buy used. But then I'm a cheap tightwad.
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Bikes: 1996 Eddy Merckx Titanium EX, 1989/90 Colnago Super(issimo?) Piu(?), 1990 Concorde Aquila(hit by car while riding), others in build queue "when I get the time"