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Old 07-13-12, 01:48 AM
  #7  
MichaelW
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Trek Project One is a custom paint/componentry build of their stock frames, much like the Koga Miyata scheme. The Trek Madones are made in moulds that cost $$ tens of thousands. They don't build one mould for one customer. Their stock frames are build to be safe with the heaviest riders so if you are a lightweight, your frame will be way overbuilt.

This is not a big money-spinner for Trek Ltd, it is more of a marketing excercise. The small quantity of custom business is better served by small-scale custom builders who can make the exact bike that you want.
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